http://www.youtube.com/watch?v=oOK8rvumChE&feature=feedrec_grec_index

The short video is about Ken Blocks Ford Fiesta that he plans on using for the Monster World Rally. The video targets other racers as well as younger audiences with their hip Sponcers. The comercial is designed to grab the viewers attention with the desirable looks of the New Ford Fiesta, as well as the music. The commercial then states the Rally America championship schedule.