http://www.youtube.com/watch?v=cdtejCR413c
Lebron James made a fairly controversial choice this last NBA off season of leaving his first NBA team the Cleveland cavaliers and joining with the Miami heat and 2 other all-stars. His decision and motives were put into question and many of fans were very critical. I liked his NIKE commercial because it was really a jab back at a lot of people who thought he should have stayed in Cleveland. He makes several statement in this advertisement referring to the things that people were saying about his choice(Ex. Should I be who you want me to be?). Lebron James made his own choice. Social Media played a very large role in intensifying and/or diminishing the negative attention he got from his fan base and critics.
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