This commercial for the Dodge Charger has good and bad communication powers. It is directed almost solely for men, alienating most of the female audience by disparaging women products and things women are interested. The video is a great catch for a man, however. The slow zooming on the car adds more emphasis and gives people more time to examine the vehicle. The lack of music gives the ad a serious and almost intriguing feeling, by letting the viewer make his own opinion on the Challenger, rather than have the music guide his feelings. Also, the ad isn’t very “in your face,” so it’s more likely a man will see the design of the car, hear what it “isn’t” and want to go investigate it more.
No comments:
Post a Comment