This commerical uses pathos to lure its viewers into a sadden subdued state of emotion. Pedigree uses the most pathetic looking animals in order to make the viewer want to adopt and or sponser (By Purchase Pedigree Dog Food) an animal from a shelter. In terms of good or bad communication, I would have to say that this advertisment uses emotion very effectively to entice the viewer, with an added bonus of horribly deppresing music to boot
http://www.youtube.com/watch?v=OAxOtp4vDJQ
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